Rich Rodriguez is a pioneer of the spread offense. A two-minute drill style offense that utilizes speed as its primary weapon against opponents. His intense approach to coaching football coincides with Mother Nature’s intense heat in the Tuscon desert. One of the hottest places in the United States from May to October, the state of Arizona harbors unideal conditions for annual competitors. Playing in the Tuscon desert gives the Wildcats the advantage as they are conditioned to the climate. Arizona has pulled out some big wins in recent years against top-ranked opponents because of the intense climate. Fire at its hottest visible color is blue. And at its “coolest state” red, which is still blazing hot. The University of Arizona has both colors in its university’s pallet. Which lends itself metaphorically to the desert heat. I wanted to give the University of Arizona a look that symbolizes the University of Arizona’s climate and its style of football. Night or Day during the season you can expect to play in temperatures over 90 degrees. The shoulder ombre was inspired by the hues of heat and capturing the desert sunset. An ownable graphic that blends into the uniforms allowing striking color combinations or a solid head-to-toe look.
This portfolio was curated to display storytelling, a snapshot of work, and connection to sport and culture.
My experiences as an athlete and a creative, helped to shape my design perspective and contributions.
Thank you for your consideration.