Every year Nike hosted the countries most gifted high school football athletes. On this stage, they display their mental and physical talents in both an individual and team setting. The Opening is viewed by high school athletes as their last audition before recruiting picks up and the season begins. With that, I wanted to make sure I highlighted their talents through color graphics to accentuate these highly touted athletes' talent. The irreverent use of color and graphics illustrate help to differentiate teams, giving each team an ownable look. Brash yet palatable, color and graphics bring an authentic identity to Football that our grassroots athlete respects. Because of my background, I know what it means to participate in a pinnacle moment like The Opening. So it's important to outfit these athletes in apparel, footwear, and equipment that allow them to display their talents while fostering a team and discipline atmosphere. For 4 years, I have had the opportunity to art direct, apparel, and graphic design against The Opening. It was this event that breathe life into the Football category at the grassroots level. Pioneering new ways of thinking with servicing our high school football athletes.
This portfolio was curated to display storytelling, a snapshot of work, and connection to sport and culture.
My experiences as an athlete and a creative, helped to shape my design perspective and contributions.
Thank you for your consideration.