Teamwork makes the dream work. When all eleven dawgs are pulling in the same direction, the force behind their strike is fast and impactful. The husky is the perfect animal to represent the University of Washington’s football team. Athletes and dawgs share a relentless attitude demonstrated through their pursuit of winning ball games and ultimately a national title. Loyal to each other and the game. 2019’s uniform was rooted in tradition filtered through a modern lens. Utilizing visual cues from the past looks of successful husky teams to manifest a look for 2019. Celebrating the winning tradition of the past but also displaying progression and innovation. The key focus was to preserve tradition through reigniting the historical color blocking and striping aesthetics. Taking a deep dive into the purple, gold, and white, giving them distinct properties yet creating a harmonious relationship through design.
This portfolio was curated to display storytelling, a snapshot of work, and connection to sport and culture.
My experiences as an athlete and a creative, helped to shape my design perspective and contributions.
Thank you for your consideration.