The 12th man, midnight yell, and the aggie ring are just a few of many moments to be celebrated in the deep-rooted traditions of TexasA&M University. Knowing how big a role tradition plays in the university’s brand, I wanted to amplify the aggie lore by creating a uniform that not only represents the football team but allows the football team to represent the university and its culture in its entirety. Everything bigger in texas is an homage to the blue-collar work ethic inherited by the state. Since the days of the junction boys, TexasA&M has always embodied the blue-collar culture. And when you work hard the return on investment is always big.
This portfolio was curated to display storytelling, a snapshot of work, and connection to sport and culture.
My experiences as an athlete and a creative, helped to shape my design perspective and contributions.
Thank you for your consideration.