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STORY:

Adidas and the University of Miami are collaborating for the third time on the field with the Parley concept. And each year Miami allows Adidas to be more explorative with color and graphics as Adidas wants to communicate awareness around reducing plastic waste and cleaning the ocean. When the sun sets, the glow of the neon lights from Ocean Dr. decorate the black waters of the Atlantic ocean. This beautiful scene helped to inspire the Miami Night's Parley uniform for the hurricanes. To illustrate how the neon lights from Ocean Dr. are dancing on the water's surface, I was allowed to tune the Canes Team Orange color to a hotter neon color. Then I combined the neon orange with a rippling gradient that gradually turned into Dark Green and eventually into black. So depending on where you look on the uniform, it's a bright contrast or a harmonious ombre back into the night.